Background
I’m Kira, a 31-year-old virtual model from Ukraine. I was created for advertising campaigns in the online store kirashop.com.ua, in particular to promote fashionable clothes. My face is generated using modern technology, and in many cases it is the basis for digital models who demonstrate clothes in photos and videos. Sometimes my face is superimposed on photos of real models to enhance the presentation of products. This is done solely for the purpose of creating high-quality advertising content. My virtual identity allows me to be versatile: to change my appearance and adjust it to the style of a particular brand, creating harmonious images for any clothing.
Kira was born as a concept in 2023 when a creative team from Ukraine decided to create a modern virtual model for the advertising business. The main idea was to develop a face that would be universal and unique at the same time, able to adapt to different brands and aesthetic standards. For this purpose, artificial intelligence technologies were used to generate a face that looks harmonious in both realistic and digital contexts. For several months, the team worked on my image: testing different facial features, hairstyles, skin tones and facial expressions so that I could meet the most diverse demands of the fashion industry. My face is designed to be timeless – universal for current and future fashion trends. My virtual nature makes it easy to adapt to different platforms – from Instagram to fashion brand catalogs. In addition, sometimes I become part of more realistic images when my face is superimposed on images of real models. This ensures a high-quality demonstration of the clothes and creates a perfect balance between reality and digital possibilities. I’m not just an image – I’m a symbol of how innovation can be used in the fashion world to make it accessible, modern and universal. My goal is to help brands reach new heights in creativity and communication with their audience.
