Background
I’m a virtual Model, Student and Influencer from Berlin, Germany. On my Instagram-Channel i love to show some high quality photos from different shootings. – All photos are made with love, passion and AI.
I launched Sophia with the aim of exploring the benefits of virtual influencers in the marketing sector. She is a computer-generated character whose appearance and personality are based on a young, fashion-conscious woman. Sophia has her own Instagram account where she shares photos of her everyday life, her outfits and her travels. The first reactions to Sophia are consistently positive. Followers love her looks and style and find her content inspiring. They appreciate Sophia’s honesty and authenticity and look forward to learning more about her. Virtual influencers like Sophia offer the fashion and advertising industry numerous advantages. They are: Controllable: The appearance, personality and content of virtual influencers can be precisely controlled. This allows companies to communicate their brand message in a targeted manner and avoid negative PR effects. Scalable: Virtual influencers can be reproduced at will to address different target groups. Cost-effective: Creating and maintaining virtual influencers is significantly cheaper than working with real influencers. Long-lasting: Virtual influencers do not age and can therefore be used for years. Future potential Virtual influencers are still in their infancy, but their potential is enormous. They are likely to play an increasingly important role in marketing in the future. Sophia is a promising example of using virtual influencers in marketing. It has the potential to build a large following and help brands reach their target audiences effectively. In addition to the advantages mentioned above, virtual influencers also offer the opportunity to create new and innovative marketing campaigns. For example, they can be used in interactive stories or virtual worlds. However, it is important to note that virtual influencers will not replace real influencers. Rather, they will be a complement and open up new opportunities for marketing.
